10 Reasons Why Your Business NEEDS A Website

Reason #1 - Everyone is Looking for It

94% of 500 shoppers surveyed by The Acquity Group in 2014 said they do some form of online research before making their final purchasing decisions. (A survey conducted in 2014 by The Acquity Group. See graph below. Source: http://www.acquitygroup.com/docs/default-source/Whitepapers/acquitygroup_2014-b2bstudy.pdf)

The study shows that 83.4% of the shoppers consult a business’ website before making their decisions.

Overwhelmingly, the two most common places shoppers go to find information about their purchases are primarily the websites of businesses to be purchased from and secondarily, Google.

While 83.4% of the people surveyed said they consulted businesses’ websites, 77% of this group of 500 said they also do Google searches.

41.8% also take into account user reviews of the businesses that they were considering purchasing from. See Reason #3 for why this makes having a website extremely important.

As you can see, almost everyone who is looking for your products or services is checking for your website and Googling you. What are they finding? If you don’t have a website, they aren’t finding you.

Reason #2 - Most of Your Competitors Have a Website

If you don’t have a website, at least one of your competitors will. In a lot of cases, quite a few of them will. Odds are they will rank higher than you in Google searches too because of the simple fact that websites are easier to optimize for search engines. Given just three months, a properly built and optimized website (as all of mine are ;-) will almost always rank higher than a Facebook page.

Reason #3 - A Good Website is the Only Guaranteed Good Review

There are very few places online that you have complete control over. Your website is one of them. Nothing goes on your website that you don’t want there. It really is one of the only places online where you can control how your business is portrayed. Even Facebook makes you keep negative reviews even if it came from some psycho customer that didn’t like that your restaurant doesn’t offer free massages.

Remember the chart under Reason #1? 41.8 percent say they take user reviews into account when looking for a business or product online. Do you know how easy it is for any ticked off person (customer or not) to go online and post a bad review of your business? You don’t want the first (or only) thing that people find about your business to be negative reviews. You want it to be a website that says great things about your business and tells the truth about your hard work and dedication.

For those of you with bad reviews of your business on Google, you simply can’t afford to not have a website. A good website helps push those reviews down to a rank that is less likely to be clicked (ideally page 2) and sets the record straight on the quality of your business.

If people see a slanderous review saying your business does poor quality work and they either don’t see a website for you, they see a poorly built site, or they see a site they know you use only because it’s free, they’re going to believe that slanderous review and think you’re too cheap to even pay for a quality website for your own business. They may be wrong and it may be wrong of them to assume that, but that won’t stop them from thinking that way.

However, if they see the same review but then see a beautiful website showing off high quality, hard work and testimonials from happy customers, they will know the person who left that slanderous review is full of… lies.

Don’t believe me? Check out the quote from Erika Andersen from Forbes.com (the people who do the Forbes 400 list) in Reason #10. I’ll put it here too to save you from having to scroll down,

Reason #4 - You’re an Entrepreneur

You started a business and have taken on all the risk in order to keep its head above water. As a business owner myself, I know that in the beginning, you probably worked your butt off day and night; barely getting time to eat or sleep. Maybe you still do. Nonetheless, the business is yours. It’s your baby and you’re willing to do whatever it takes to make it work. That’s what has made or will make you successful and that’s what makes you an entrepreneur.

Entrepreneur Magazine was asked the following question:

“My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?”

This was their answer,

“Yes, if you have a business, you should have a website. Period. No question. Without a doubt… I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.(source: http://www.entrepreneur.com)

Reason #5 - Your Website is Almost Always Your First Impression to Potential Customers

You’ve heard the saying,

“You never get a second chance to make a first impression.”

Your website is very often your business’ first impression to potential customers. You can have a beautiful building in a beautiful location but before most of your customers, clients or patients ever agree to go there, they will want to see your website. If it’s an ugly site, they may choose your competitor, if it’s a professional site, they may choose you, but if they are looking for a website and don’t find one, they certainly won’t choose you.

Reason #6 - Properly Built Websites Rank Fantastically in Relevant Search Results

Speaking of first impressions (a little SEO pun for all my SEO nerds out there) lets talk about search engine results. Now, if you want to avoid all the numbers and facts and figures below, I’ll make my point right up front:

To understand just how important that is, you need to know how many people are clicking on which results how often.

According to a study done in 2014 of search data of 465,000 keywords and 5,000 websites (by author Phillip Petrescu from Advanced Web Ranking source: https://moz.com/blog/google-organic-click-through-rates-in-2014) the percentage of Google searchers that click on the first result is 31.24! The second result gets 14.04%.

Furthermore, the study shows that 71.33% of searchers will click on a result on the first page. Only 3.99% of searches will click on any result on page two and page three and on only get 1.6%. (The rest get what they’re looking for from Google’s instant answers and don’t click on anything)

A properly built website adds a Google result for you that will make page 1 and usually the first result in a search for your business after roughly 3 months of being posted. This also pushes down other potentially unwanted results to page 2 which is almost never checked.

Now go back and read what I said in bold again. In fact, it’s so important, I’ll just say it again.

A properly built website adds a Google result for you that will make page 1 and usually the first result in a search for your business after roughly 3 months of being posted. This also pushes down other potentially unwanted results to page 2 which is almost never checked.

With nearly everyone searching the internet today when they want a product or service and 77% of them (as we learned from Reason #1) searching Google, a website is one of the best forms of advertisement you could possibly hope for.

You have the opportunity to rank as the first result in Google for keywords relating to your business (especially in rural areas where some of your competitors still insist “that internet thang ain’t never gone take off”) and therefore capture a HUGE percentage of the market in your area. It would be an injustice to yourself to not take that opportunity. Sure, you’re going to spend some money up front but if you’re following what the studies are showing, you know that the cost of a website is pocket change in comparison to the return on your investment.


“I know that when I’m looking for a local business to deal with – from a handyman to a florist, a restaurant to a seamstress –  the first place I look is online. And if I find that the store or restaurant or service provider doesn’t have a website – or has one that clearly hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – I discount it immediately. I assume (rightly or wrongly) that the enterprise is unprofessional and low quality.

Many people think this way and you can’t exactly blame them. If they see low quality (or no quality) work from you online, they can’t be blamed for thinking they may be likely to get low quality (or no quality) work from you in person. Add in a bad review and people’s fear of the vast number of scammers and non-reputable companies online and suddenly the best place in the world to advertise becomes the best place in the world to send potential customers running.

Reason #7 - Almost Everyone You Know Has An Online Device

In fact, almost everyone I know owns at least TWO online devices. Usually a smart phone and a computer. Sometimes a tablet too.

A website is essentially the chance to present your business on a stage to a crowd of people consisting of everyone who would be able to make use of your products or services.

What other form of advertising do you know of that has the potential to reach anyone, instantly. If you are a business owner, why would you turn down the opportunity to advertise as much and as often as possible in a place where ALL of your potential customers, clients or patients spend most of their time?

That’s why this article doesn’t say “Why You Should WANT A Website”. You should want an ad on a giant billboard on a main local road, but you don’t need it. While you absolutely should want a website, it goes further than that. As a business owner, you NEED a website.

Your Audience With A Website

Your Audience Without A Website

Bill Gates has gone on record saying:

“If your business is not online then your business will be out of business”

If you are a business owner and know anything about business, you know these are sources that you should be listening to.

Reason #8 - A Professional Email Address Builds Credibility

When you get a website, you can get an email address from your company’s domain name. For example, my domain name is www.LockerEnterprises.com and my email address is Aaron@LockerEnterprises.com. This shows the recipients of my emails that I am ready to carry out a professional business interaction. According to a survey done by GoDaddy in February of 2014, customers are 9 times more likely to choose a business with a professional email address.

You and I have been using email addresses from companies like AOL, Hotmail, Gmail and Yahoo since we started using the internet. This is the same story for pretty much everyone. Because of this, we are all used to seeing ridiculous email addresses like,

“CutsiesPatootsies897899@hotmail.com”

When people see an email address from one of these free email services, they know that the email is just coming from some random individual. However, when people see an email address from your company’s domain name like,

“Aaron@LockerEnterprises.com”

they see that it is a business email address and they expect a professional interaction. This expectation builds credibility for your business.

Imagine contacting a professional, reputable company like Apple or Amazon and getting an email back from

angryskaterpunk65833@yahoo.com

An email address from your website’s domain name (e.g. www.LockerEnterprises.com) projects a certain level of professionalism that you want your clients, customers or patients to see.

Using an email address from a free service for business purposes projects the same thing about your business that using your Facebook page as your website does. It makes people think,

“If they’re too cheap to spend less than the cost of a movie ticket on a quality email address, I wonder what the quality of their product/service will be…”

Like I said before, they may be wrong for thinking that way, but that won’t stop them from doing it. As always, you want to project a positive, professional image for your business and having a properly built website and an email to match it will do just that.

Reason #9 - Documents, Forms and Patient Portals

In order to avoid long wait times while customers, patients or clients fill out forms and read long documents and disclosures, all necessary forms should be made available on your website. This is especially important for medical offices which have quite a few documents that could take patients extra time at the office to fill out, but it is just as important for any other business that will need to have their patrons fill out their information, sign forms or read documents.

Whether you decide to make your forms and documents available for people to fill out, print out and bring with them or whether you decide to have your forms and documents available to fill out, sign and electronically submit straight to you, this saves you a ton of money, time and makes things more convenient for your clients, customers or patients.

  1. It saves you a surprising amount of money on paper costs
  2. Increases productivity by eliminating time spent waiting on form filling
  3. Allows your patrons to decide to fill forms when they have time instead of frustrating them in person with a pile of papers

For medical practices, Meaningful Use requires the implementation of a patient portal. A patient portal is a secure place online where your patients can go to communicate electronically with the office, schedule appointments, update current medications, request medication refills, download their immunization history etc. Whether you are working on Meaningful Use or not, it is nice thing to offer for your patients. But if you have a patient portal, how would your patients know about it and how would they access it if you have no website?

A medical practice’s website contains a button to log into the patient portal directly from the home page. Every time someone goes to their portal, they increase the views on your website which helps your ranking on Google and other search engines.

Reason #10 - You Want People to Take You Seriously

So let’s just be honest with each other. I’m not going to try to sugarcoat anything here. You’re good at what you do and you know that, but someone who is just looking online for a company that offers your services doesn’t know that. As we already established, there are way more people looking for your services online than anywhere else. People simply will not take your business seriously if you don’t have a website or if you have tried to satisfy your need for a website with some free service like Facebook. Should every business have a Facebook page? Absolutely. However, that doesn’t replace a good, clean, professional website. Your competitors have both and the people looking for your services may very well find both your Facebook pages, but they will find your competitors website and not yours and that leaves you at a clear disadvantage. Again, I’m not sugar coating anything here. I’m giving you the honest truth.

When the state of Pennsylvania lists the important steps of starting a business, they tell you to set up a DBA name, incorporate, apply for a tax ID, and all that other great stuff. Right after doing that, they say this:

“I know that when I’m looking for a local business to deal with – from a handyman to a florist, a restaurant to a seamstress –  the first place I look is online. And if I find that the store or restaurant or service provider doesn’t have a website – or has one that clearly hasn’t been updated since 2003, or doesn’t provide an email address or phone number on the home page – I discount it immediately. I assume (rightly or wrongly) that the enterprise is unprofessional and low quality.

“Find a Web hosting company and have your Web site designed and set up. If you want people to take you seriously, you need a professional web presence. Unless you’re a designer, don’t design your own site. Hire someone or use a service.” (Source: http://www.pasbdc.org/resources/start-up/business-checklist)

That is literally one of the steps they list for starting a business. Apparently they aren’t sugar coating anything either! They’re telling you the same thing I am and they’re not even in the web designing business. They don’t have an agenda, they are just being honest. If you want people to take you seriously, you need a professional web presence.

Remember the quote from Erika Andersen from Forbes.com (the people who do the Forbes 400 list) in Reason #3? She is also not a web designer. She shares the same opinion,

So here’s the bottom line. You will find that this is not a rare point of view. When people want something, they no longer look it up in the phone book or check the newspaper or consult with their neighbor Ethel. They check online. They check Google, they look for a website and they check reviews. If your business is lacking in any of those areas, people just simply will not take you seriously and they will choose your competitors over you.

If you don’t have a website, you’d like to rank better in search engines, or you have bad reviews you would like cleared up, get in touch with me, Aaron Locker, ASAP.

Call or Text: (814) 505-8938        Email: aaron@LockerEnterprises.com

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696 Beaver Dam Rd,

Hollidaysburg, PA 16648

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